Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 9m ago.
The Iconic and Foxtel are collaborating to implement retail media solutions that go beyond traditional product categories. Their approach focuses on leveraging their platforms to offer advertising opportunities to brands not typically…
Digital advertising expenditure in the UK has surpassed the total spent in 2020 within just the first six months of 2026. This rapid growth highlights the increasing importance of digital channels for advertisers in the region.
At FICCI Frames 2026, Kevin Vaz of JioStar highlighted that the connected TV (CTV) market now boasts 200 million viewers. He emphasized that advertisers are increasingly valuing audience attention as a primary metric for campaign success.
Google will stop charging advertisers for unrendered ads in its DV360 and CM360 platforms beginning February 2027. This change follows a similar update for AdSense publishers, set for February 17, 2027. Google has not disclosed the…
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video…
A group of 300 publishing executives has presented a bill to Congress that would mandate AI scraping bots to identify themselves when accessing online content. This move coincides with Cloudflare updating its crawler management tools.
A recent analysis highlights that despite advances in automation, media buying processes continue to depend on a set of established manual terms. The discussion spans across search, audio, and financial aspects of digital advertising…
Advertisers are now able to purchase YouTube Shorts ads in tandem with open web ad inventory, broadening their reach across platforms. Meanwhile, Meta's new AI agent, Muse, is drawing attention to the risks of relying too heavily on…
Over 300 media executives, including leaders from Condé Nast and Hearst, are advocating in Washington, D.C. for legislation targeting AI bots that scrape publishers' content without authorization. The group seeks federal measures to…
Artificial intelligence is increasingly automating decisions in programmatic advertising, shifting how control and transparency are managed. The ability for publishers to observe and understand these automated processes is becoming a key…
OpenAI is aiming to generate a billion dollars in advertising revenue from its ChatGPT platform by year-end. The company faces the challenge of convincing advertisers to invest at scale in its AI-driven ad offerings.
India's telecom regulator, TRAI, is considering frameworks like FAST and ALTD to address the evolving connected TV (CTV) landscape. As CTV adoption rises, the regulator must weigh consumer protection and fair competition against the need…
Best Buy Ads is broadening its advertising offerings by moving further into commerce media and connected TV (CTV). This expansion signals the retailer's commitment to leveraging its customer data and digital platforms for more targeted…
The rise of retail media is leading to more sponsored placements appearing before organic results on digital shelves. This trend is prompting questions about whether paid ads are overshadowing organic product visibility for brands and…
The e4m Real Time Programmatic Summit is set to take place, with a focus on artificial intelligence, data, and programmatic advertising. Industry leaders are expected to discuss the latest developments and strategies in these areas.
Bec Penn, previously with Coles 360, has joined Omnicom Media. The move signals a shift of talent from a retail media network to a major media agency group.
Shares of The Trade Desk (TTD) and OpenX (OPEN) reached their lowest levels in a year, reflecting broader market pressures or company-specific concerns. The decline may be tied to investor sentiment or recent developments affecting the…
Omnicom has appointed Bec Penn to oversee its retail media initiatives in Australia. This move signals the company's focus on expanding its presence in the growing retail media sector within the region.
McDonald’s is testing commerce media initiatives in the United States, marking its entry into the digital advertising space. The trial aims to leverage McDonald’s customer data and digital platforms to deliver targeted ads and promotions.
Gray has raised its projection for political ad revenue in the third quarter of 2026, now expecting between $188 million and $195 million. This adjustment reflects stronger-than-anticipated demand for political advertising on its platforms.
Convenience store chains are increasingly developing and managing their own retail media platforms. By taking ownership, these retailers aim to directly connect brands with shoppers through in-store and digital advertising channels.
Pinterest is enabling its audience data to be used in connected TV (CTV) campaigns through a partnership with tvScientific. This move allows advertisers to target Pinterest users on CTV platforms, expanding cross-channel marketing…
McDonald’s is examining ways to leverage its physical locations for retail media, aiming to connect brands with customers during in-person visits. The company is considering how to use its stores as advertising platforms, potentially…
Criteo has expanded its ChatGPT-based advertising offerings to six countries in Asia. This move aims to enhance ad personalization and engagement by leveraging AI-driven conversational technology.
The market for free ad-supported streaming TV (FAST) is expected to expand significantly through 2035, fueled by increasing demand for advertising on connected TV platforms. This growth reflects a shift in consumer viewing habits and…
Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided.
Cloudflare's CEO stated that automated bot traffic surpassed human web traffic in May 2026, earlier than anticipated. He projects that within five years, bot traffic could be 1,000 times greater than human traffic, raising concerns about…
A recent survey by Lob indicates that 62% of US consumers feel more cautious about digital ads due to AI. The study also notes a rise in trust for print advertising, with 34% now viewing it as more reliable than digital formats.
Overwolf has introduced a system that maps media-brief audiences using gameplay data from over 5,000 video games. The platform collects more than 3 billion gameplay signals from 113 million monthly players across eight markets, aiming to…
iHeart leads the podcast market with 65.9 million weekly downloads, significantly surpassing Audioboom. The majority of top podcast shows are sold through iHeart, while SiriusXM is notably absent from the top rankings.
Google has consolidated the process for purchasing vertical video ads within its Display & Video 360 platform. This update aims to streamline how advertisers access and manage vertical video inventory across various channels.
AI-powered media buying agents are now able to utilize AudienceMix data segments through an MCP server integration. According to AudienceMix, one DSP is reporting high match rates and paid rate claims, though human traders still retain…
LiveRamp now allows brands to use their CRM, loyalty, and app data, matched via RampID, to create targeting and suppression lists for ChatGPT ads in 11 countries. OpenAI currently supports advertising in 63 countries, raising questions…
Billy Hartman of ART19 highlights how programmatic technology is making podcast advertising more scalable and efficient. Instead of manual negotiations with individual shows, brands can now automate ad placements across multiple podcasts.
KNOREX Ltd. is planning to separate its AscendX publisher monetization business and support its growth with external capital. This move involves bringing in outside investors to help expand the newly independent unit.
Walmart appears to be increasing its investment and attention in the retail media sector. This move suggests the company is aiming to capitalize on the growing trend of retailers offering advertising solutions to brands within their…
Firsthand's Michael Rubenstein argues that traditional static ads are being replaced by adaptive brand experiences powered by AI. The company believes that artificial intelligence enables marketers to move beyond predetermined messages…
Sean Black of Audience Path by Dailymotion highlights that the effectiveness of AI in advertising depends heavily on the quality of the data it uses. He urges marketers to critically assess their data before relying on AI-driven tools for…
A new MCP server is being used to automate the analysis of advertising performance on Meta platforms. This technology streamlines the process of evaluating ad results, reducing manual work for marketers.
Average order value (AOV) is calculated by dividing total revenue by the number of orders in a given period. This metric is used by advertising platforms to inform bidding strategies, but its interpretation can sometimes be misleading…