Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 7m ago.
A Slovenian broadcaster has adopted Synamedia's Iris platform to swap out international ad slots with ads sold specifically for Slovenian viewers. This regionalization technology enables more targeted advertising on channels that reach…
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.
A European television initiative has outlined new proposals aimed at addressing obstacles in programmatic advertising for TV. The group seeks to improve how automated ad buying works across the region’s broadcasters.
Chef Simon, a major French culinary website, has significantly boosted its revenue per page after partnering with Opti Digital, a company focused on optimizing publisher ad earnings. The collaboration reportedly led to a fourfold increase…
IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles after gathering industry feedback. The framework aims to standardize how CTV advertising is measured and reported across the European…
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners…
Industry experts are emphasizing the significant growth opportunities at the intersection of retail media and connected TV (CTV), following the release of new adspend figures from IAB UK. The discussion centers on how these two channels…
A new guide focused on connected TV (CTV) advertising in Europe for 2027 has been published. The guide covers recent developments, including broadcaster streaming launches and the rise of ad-supported subscription services from global…
MFE-MediaForEurope has introduced ALL21 Total Video Europe, enabling advertisers to run the same ad simultaneously across multiple European countries and channels at a set time. This initiative follows collaboration among MFE's sales teams…
Digital advertising expenditure in the UK increased by 13% during the first half of 2026. This growth reflects ongoing investment in online channels by advertisers seeking to reach digital audiences.
Digital advertising expenditure in the UK for the first half of 2026 has already exceeded the total spent during the entire year of 2020. This milestone highlights the continued growth and recovery of the digital ad market post-pandemic.
Retail media spending in Italy is nearing the €1 billion mark, reflecting significant growth in this advertising sector. Globally, retail media is estimated to be worth around $200 billion, highlighting its expanding influence in digital…
VIOOH has enabled advertisers to access over 500 digital screens across Spain and Portugal, offering a potential reach of 320 million monthly impressions in more than 75 cities. The screens are located in diverse venues, including fuel…
FreeWheel data shows a 44% rise in programmatic streaming ad views across Europe. The number of unique advertisers buying programmatically grew by 25% in 15 European markets, with guaranteed deals making up 71% of the region's programmatic…
Google has stopped showing live prices and trip dates in its search results for users in the European Economic Area. The company also announced the removal of certain spam penalties and will begin sharing search query data with rival…
Connected TV (CTV) now accounts for over half of premium video ad views in Europe, reaching 53%. This highlights a significant shift in how audiences are consuming high-quality video content and how advertisers are allocating their budgets.
Video advertising expenditure is increasing in the UK, reflecting ongoing growth in the digital video sector. Meanwhile, consumers are expressing concerns about how brands are utilizing artificial intelligence in their advertising…
RTL AdAlliance has officially entered the Spanish market by opening its first office in Spain and forming a strategic partnership with Atresmedia Publicidad. This move aims to strengthen RTL AdAlliance’s presence and sales capabilities in…
AI-powered apps and summaries are becoming a significant way for people to find news, with recent research showing a notable portion of UK adults using these tools. This shift means publishers must weigh the benefits of wider reach against…
A new report finds that connected TV (CTV) platforms are responsible for 53% of all ad views in Europe. This marks a significant shift in how audiences are consuming digital advertising, with CTV surpassing other channels.
VIOOH has partnered with TuMedio to introduce programmatic digital out-of-home (DOOH) advertising solutions across Spain and Portugal. This collaboration aims to make DOOH inventory more accessible to advertisers through automated…
Connected TV (CTV) has become the leading platform for premium video ad consumption in Europe, now generating more than 50% of ad views in this segment. This shift highlights the growing importance of CTV in the region's digital…
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.
VIOOH has formed a partnership with TuMedio to enable programmatic buying of digital out-of-home (DOOH) advertising inventory in Spain and Portugal. This collaboration aims to make premium outdoor digital ad spaces more accessible to…
The value of advertising spend in the retail media sector is nearing one billion euros, indicating significant growth in this channel. This reflects increasing investment by brands in retail media platforms to reach consumers at the point…
Grand Visual has merged its ad tech business into a newly formed company called Qdot. This move is intended to streamline its technology offerings and create a focused entity for its advertising technology solutions.
Digital advertising expenditure in the UK for just six months has already exceeded the total amount spent throughout the entire year of 2020. This indicates a significant acceleration in digital ad investment compared to previous years.
Digital advertising expenditure in the UK has surpassed the total spent in 2020 within just the first six months of 2026. This rapid growth highlights the increasing importance of digital channels for advertisers in the region.
Google is opposing a move by the European Union that would require its Android operating system to allow rival AI bots and assistants. The dispute centers on regulatory efforts to increase competition and reduce Google's control over the…
Since its launch in 2005, Dailymotion has evolved from one of the first HD video hosting services into a video marketing platform and advertising business that now operates across connected TV, online video and social media. This morning…
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This…