Alibaba (Alimama)
China's e-commerce giant, whose Alimama unit runs one of the world's largest retail media businesses.
Hangzhou, China · founded 1999 · alimama.com
BABA NYSE
What Alibaba (Alimama) does
Alibaba runs Taobao and Tmall, China's biggest online marketplaces. Merchants pay to have products shown higher in search and feeds, which makes Alibaba one of the largest retail media sellers anywhere; the ad arm is called Alimama.
Its ads are tied directly to purchase data, so measurement is closed-loop. Alibaba also owns cloud computing, logistics and international marketplaces such as AliExpress.
How it makes money
Customer management revenue (ads and commissions from merchants on Taobao and Tmall) is the core, alongside cloud and international commerce.
Where it meets invalid traffic
Fights fake orders, click farms and ranking manipulation inside its marketplaces, where fraud tends to look like fake shoppers rather than fake page views.
Products
- Alimama
- Taobao / Tmall ads
- Wanxiangtai AI ad tools
SEC filings
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