Criteo
Commerce advertising company famous for retargeting, now centred on retail media for big retailers.
Paris, France · founded 2005 · criteo.com
CRTO NASDAQ
What Criteo does
Criteo made its name with retargeting: the ads that follow you around the web showing the exact product you looked at. It built a huge network of retailer data and an AI engine to decide which product to show whom.
As third-party cookies faded, Criteo pivoted toward retail media, powering sponsored-product ads on retailers' own websites and apps, plus a commerce-focused buying platform. In 2026 it moved its legal home from France to Luxembourg, with a further move to the US planned, and was the subject of reported private-equity takeover interest.
How it makes money
Earns a margin on the ads it buys and serves for advertisers (performance media) and fees from retailers and brands on its retail media platform.
Where it meets invalid traffic
Applies invalid-traffic filtering across its network, and its cost-per-click heritage makes click quality directly tied to its revenue.
Products
- Criteo Commerce Max
- Criteo Retail Media
- Commerce Grid
- Commerce Audiences
Quarterly revenue
From SEC XBRL filings · latest quarter -22.6% year on yearQuarterly net income
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | $2.3B | $2B | $1.9B | $1.9B | $1.9B |
| Net income | $138M | $11M | $55M | $115M | $149M |
| Diluted EPS | $2.09 | $0.14 | $0.88 | $1.90 | $2.64 |
Earnings, explained
Criteo's Q2 revenue falls 11%, cuts outlook amid Retail Media headwinds
Criteo reported Q2 2026 revenue of $428 million, down 11% year-over-year, with gross profit falling 14% to $222 million. Net income dropped to $12 million from $23 million a year ago, and diluted EPS was $0.22. The company now expects full-year Contribution ex-TAC to decrease 10-12% at constant currency and guides Q3 Contribution ex-TAC to fall 14-15% year-over-year. Despite lower top-line results, Criteo highlighted strong liquidity and ongoing investments in AI-driven commerce.
Criteo's results reflect ongoing challenges in Retail Media and Performance Media, especially from scope changes with key clients. The lowered outlook signals a tougher ad market and the need for Criteo to adapt its business to maintain profitability.
Latest Criteo news
Search allCriteo Rolls Out ChatGPT-Powered Ad Solutions Across Six Asian Markets
Criteo has expanded its ChatGPT-based advertising offerings to six countries in Asia. This move aims to enhance ad personalization and engagement by leveraging AI-driven conversational technology.
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-08-05 | 425 | 425 |
| 2026-08-05 | 8-K | Material agreement · Other events · Financial statements and exhibits |
| 2026-08-05 | 10-Q | Quarterly report |
| 2026-08-05 | 8-K | Results of operations (earnings) · Executive or director change · Item 5.03 · Regulation FD disclosure · Financial statements and exhibits |
| 2026-07-31 | 8-K | Material agreement · Item 2.03 · Financial statements and exhibits |
| 2026-07-29 | 425 | 425 |
| 2026-07-29 | 425 | 425 |
| 2026-07-29 | 425 | 425 |
| 2026-06-29 | 8-K | Item 5.03 · Shareholder vote · Financial statements and exhibits |
| 2026-05-08 | DEF 14A | DEF 14A |
| 2026-05-06 | 425 | 425 |
| 2026-05-06 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-05-06 | 10-Q | Quarterly report |
| 2026-04-28 | 10-K/A | Annual report |
| 2026-04-28 | 8-K | Item 5.03 · Financial statements and exhibits |
| 2026-02-27 | 8-K | Shareholder vote · Other events · Financial statements and exhibits |
| 2026-02-27 | 425 | 425 |
| 2026-02-26 | 10-K | Annual report |
| 2026-02-17 | 425 | 425 |
| 2026-02-13 | 8-K | Other events · Financial statements and exhibits |