Criteo CEO Says AI Companies Increasingly Turning to Advertising
· 2d ago · Originally reported by Free Malaysia Today
Criteo's chief executive indicated that advertising spend from AI companies is expected to grow, suggesting AI firms are becoming a meaningful category of advertisers. No further details were provided in the excerpt.
Why it matters
If AI companies ramp up ad spending, it could open a new demand source for publishers and ad platforms like Criteo as traditional advertisers shift budgets.
Explain it like I’m new here
It's like a new type of store opening in the mall and buying lots of billboard space, which is good news for the people who sell billboards.
Read the original at Free Malaysia Today
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