Criteo CEO: AI Platforms Will Eventually Turn to Advertising for Scale
· 2d ago · Originally reported by BigGo Finance
Criteo's CEO argued that AI platforms will ultimately adopt advertising as their business model, calling it the most scalable option available. The comments point to a future where AI assistants and chatbots carry ads alongside their subscription revenue.
Why it matters
If AI platforms embrace ads, it could open up major new inventory for programmatic advertising and reshape where digital ad dollars flow.
Explain it like I’m new here
It's like free apps that start showing ads once they get big enough — even fancy AI helpers may need ads to keep growing.
Read the original at BigGo Finance
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