Quizzes
14 quizzes, 144 questions. Every answer is explained, so you learn even when you get it wrong.
Ad tech foundations quiz
Ten friendly questions on how the free internet gets paid, what a CPM really is and who sits between a brand and a website. Perfect if you finished the foundations track or just want to check your basics.
beginner10 questions · 5 minAd tech 101 speedrun
Never worked in advertising? Start here. Ten quick questions that turn the jargon into plain English in about five minutes.
beginner10 questions · 5 minAcronym blitz
DSP, SSP, SIVT, VAST, MMP... Twelve rapid-fire questions to decode the alphabet soup of ad tech.
beginner12 questions · 6 minProgrammatic, step by step quiz
Test yourself on the 100-millisecond auction, DSPs and SSPs, header bidding, first-price auctions, deals and supply path optimization. Ten questions that separate buzzwords from how the pipes actually work.
intermediate10 questions · 5 minData, identity & privacy quiz
Cookies, first-party data, UID2, clean rooms, contextual targeting and consent. Ten questions to check you know where the industry actually stands in 2026.
intermediate10 questions · 5 minInvalid traffic & ad fraud quiz
What counts as invalid traffic, how bots pass as humans, how spoofing works and how fraud gets caught. Ten questions to sharpen your instincts for protecting ad spend.
intermediate10 questions · 5 minMeasurement & verification quiz
Viewability rules, brand safety versus suitability, attribution, incrementality, MMM and attention. Ten questions on how the industry decides whether an ad actually worked.
intermediate10 questions · 5 minChannels quiz: CTV, mobile, retail, audio, DOOH
From SSAI on your living-room TV to retail media and digital billboards, ten questions on how each channel sells, measures and gets gamed.
intermediate10 questions · 5 minSpot the fraud
Ten real-world style scenarios. Read the clues, then decide what is really going on, and whether it is fraud at all.
intermediate10 questions · 5 minWho owns who?
Ad tech is a web of mergers, buyouts and rebrands. Ten questions on who bought whom, checked against deals through 2025.
intermediate10 questions · 5 minMoney, markets & M&A quiz
Where the ad dollar goes, how ad tech companies report revenue, what moves their stocks and why the industry keeps consolidating. Ten advanced questions for people who read earnings reports.
advanced10 questions · 5 minStandards, policy & antitrust quiz
Who writes the standards, how ads.txt, sellers.json and schain fit together, what the courts decided about Google, and how privacy law differs by region. Ten advanced questions.
advanced10 questions · 5 minIVT master
The hard one. Twelve questions on MRC's GIVT and SIVT rules, SSAI spoofing, click injection versus click spamming, and the landmark cases from Methbot to BADBOX.
advanced12 questions · 6 minFollow the money
Trace an advertiser's dollar through the supply chain and into the income statement. Ten advanced questions on the ad tech tax, take rates, ex-TAC and the numbers companies choose to highlight.
advanced10 questions · 5 min