MNTN
Self-serve connected-TV advertising platform for performance marketers; listed in 2025.
Austin, Texas, USA · founded 2009 · mountain.com
MNTN NYSE
What MNTN does
MNTN (formerly SteelHouse) lets small and mid-sized businesses buy streaming TV ads and measure them like search or social ads, with site visits and sales. Actor Ryan Reynolds is its chief creative officer.
It listed on the NYSE in 2025.
How it makes money
Fees on CTV media bought through its self-serve platform.
Where it meets invalid traffic
Performance CTV buying relies on filtering CTV fraud and verifying real household delivery.
Products
- MNTN Performance TV
- QuickFrame
Quarterly revenue
From SEC XBRL filings · latest quarter +20.6% year on yearQuarterly net income
| Fiscal year | 2024 | 2025 |
|---|---|---|
| Revenue | $225.6M | $290.1M |
| Net income | $-32.9M | $-6.4M |
| Diluted EPS | $-2.38 | $-0.13 |
Latest MNTN news
Search allAI-Powered Zero-Click Searches Challenge Performance Marketing Strategies
AI-generated search overviews are increasingly providing answers directly on search pages, resulting in fewer users clicking through to websites. This shift disrupts the traditional performance marketing model, which relies on user clicks…
MNTN and AppsFlyer Use Different Attribution Windows for TV-Driven App Installs
MNTN now allows app advertisers to connect AppsFlyer purchase data to their TV ad campaigns, with MNTN crediting app installs for up to 30 days after a TV ad, while AppsFlyer credits installs within 72 hours. This difference in attribution…
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-09-08 | 8-K | Executive or director change |
| 2026-08-10 | 10-Q | Quarterly report |
| 2026-08-04 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-06-17 | 8-K | Shareholder vote |
| 2026-05-11 | 10-Q | Quarterly report |
| 2026-05-05 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-04-30 | DEF 14A | DEF 14A |
| 2026-02-19 | 10-K | Annual report |
| 2026-02-10 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2025-11-10 | 10-Q | Quarterly report |
| 2025-11-04 | 8-K | Results of operations (earnings) · Financial statements and exhibits |