In-app ads, mediation, MMPs and app-install marketing.
Playable ads are interactive ad formats that let users try out a mobile app, often a game, directly within the ad unit. This approach allows potential users to experience the app before deciding to install it.
A mediation waterfall is a method used in mobile apps to fill ad slots by contacting ad networks in a set order based on expected revenue. The article explains the process and discusses why this approach is becoming less common in favor of…
A mediation platform is a tool within mobile apps that decides which ad network or bidder will fill each advertising slot. It can use either a waterfall or auction method to make these decisions, and various companies operate such…
AppLovin has initiated legal action against Unity, seeking to stop Unity from collecting certain ad quality data from publishers' apps within five business days. The dispute centers on Unity's kit allegedly accessing detailed ad revenue…
AppLovin's mediation platform collects detailed user and device information during ad requests, including data like battery status, location, and device settings. This practice highlights ongoing competition and scrutiny around how ad tech…