Bidease Appoints Former Moloco Revenue Leader to Head Global Sales
· 2h ago · Originally reported by PPC Land
Bidease has hired Dock Kim, previously with Moloco, to lead sales for mobile app advertisers across three regions. The company claims significant growth, reporting over 650 million daily ad impressions, though its website lists a lower figure.
Why it matters
Leadership changes and rapid growth in mobile ad tech signal increased competition and evolving strategies in the sector.
Explain it like I’m new here
It's like a fast-growing video game company hiring a top player from another team to help them win even more games.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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