Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major…
· 4d ago · Originally reported by ExchangeWire
Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
This is the outlet’s own summary while our desk writes an explainer. Read the full story at ExchangeWire.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Go deeper
Related stories
Moloco Achieves IAB Europe Certification for Retail Media Ad Tech
Moloco has become the first company to receive ad tech certification under IAB Europe's retail media programme. The certification follows an audit by ABC UK, covering on-site display and sponsored product ads across web, mobile, and in-app…
Moloco Achieves IAB Europe Retail Media Certification After ABC Audit
Moloco has become the first technology provider to receive IAB Europe's retail media certification, following an audit by ABC. This certification recognizes Moloco's compliance with industry standards for retail media operations.
Moloco Earns IAB Europe's First Ad Tech Retail Media Certification
IAB Europe has certified Moloco under its Retail Media Certification Programme. Moloco is the first ad tech vendor to earn the credential, representing an expansion of the standards initiative beyond retailers and retail media networks.
IAB Europe Publishes New Measurement Standards for Connected TV
IAB Europe has released new measurement standards for connected TV advertising. No further details were provided in the source excerpt.
Google Faces Major Publisher Lawsuits as Goalhanger In-Houses Ad Sales and IAB Europe Advances CTV Standards
This week, Google is confronted with $3.2 billion in lawsuits from publishers, while Goalhanger has decided to manage its ad sales internally. Meanwhile, IAB Europe is advocating for new measurement standards in connected TV (CTV)…
Google Faces $3.2B Publisher Lawsuits, Goalhanger In-Houses Ad Sales, IAB Europe Finalizes CTV Standards
Goalhanger has decided to manage its advertising sales internally, aiming for greater control and planning upfronts. In the US, a judge has allowed publishers to pursue $3.2 billion in lawsuits against Google over alleged antitrust…