Moloco Earns IAB Europe's First Ad Tech Retail Media Certification
· 59m ago · Originally reported by ExchangeWire
IAB Europe has certified Moloco under its Retail Media Certification Programme. Moloco is the first ad tech vendor to earn the credential, representing an expansion of the standards initiative beyond retailers and retail media networks.
Why it matters
Standardized certification across third-party ad tech vendors helps brands and retailers verify that technology partners meet unified performance and data benchmarks.
Explain it like I’m new here
It is like a tech company earning an official inspection badge proving its tools work properly inside online shopping malls.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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