Cookies, IDs, consent, clean rooms and the data that powers targeting.
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement…
Reddit has announced it will shut down its RSS feeds and close its public API, citing widespread scraping and automated abuse by bots, particularly those used for AI data collection. The company is directing developers to use its Devvit…
JioHotstar is enhancing its use of ChatGPT during live sports broadcasts, allowing fans to interact in real time. However, there are open questions about how user data, including that of children, is handled and used, especially in…
California Governor Gavin Newsom has signed a law restricting private individuals from filing lawsuits against website and app operators under Section 638.51, transferring enforcement authority to the state attorney general starting in…
LiveRamp has expanded its collaboration with OpenAI to allow advertisers to use first-party data for more precise audience targeting. This move aims to enhance the effectiveness of ad campaigns by leveraging AI-powered insights while…
A Lagos court ruled that Meta cannot use contracts as a legal basis for profiling Facebook and Instagram users in Nigeria for behavioral advertising. The company has been given eight weeks to comply with the decision and must pay a…
The discussion centers on how digital advertisers are working to balance user privacy, transparency in ad delivery, and ensuring brand safety. These priorities often require trade-offs as regulations and consumer expectations evolve.
Experian has introduced two new native applications within Snowflake's AI Data Cloud platform. These services aim to help organizations better utilize and analyze their customer data, expanding Experian's offerings in the data management…
A dispute between AppLovin and Unity is drawing attention to how data is managed and shared in the ad tech industry. The disagreement centers on data governance practices, which are crucial for ensuring transparency and compliance in…
Apple's Safari 27 browser now blocks domains linked to The Trade Desk, UID2, ID5, LiveRamp, and Permutive, following a WebKit update merged earlier this year. This move restricts demand-side platforms from accessing users on iOS 27 Safari…
AppLovin has filed a legal action against Unity, alleging that Unity improperly collected data generated through AppLovin's business. The dispute centers on how user data is handled and shared between the two mobile ad technology companies.
LiveRamp now allows brands to use their CRM, loyalty, and app data, matched via RampID, to create targeting and suppression lists for ChatGPT ads in 11 countries. OpenAI currently supports advertising in 63 countries, raising questions…
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves…