Italy's Garante Fines Barbuti €5,000 for SMS Marketing After Deletion Request
· 21h ago · Originally reported by PPC Land
Italy's data protection authority fined e-commerce firm Barbuti €5,000 after a customer's June 2024 deletion request went unanswered while promotional SMS messages continued. The Garante also specified requirements for what each marketing SMS must contain.
Why it matters
It's a reminder that ignoring data deletion requests and continuing to message customers can trigger GDPR fines, even small ones, and that marketing texts have specific compliance requirements.
Explain it like I’m new here
It's like asking a store to stop texting you coupons and erase your info, but they keep texting anyway — so the privacy watchdog gave them a ticket.
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