Google Display & Video 360
Google's enterprise DSP for buying display, video, YouTube and CTV ads programmatically.
Mountain View, California, USA · marketingplatform.google.com/about/display-video-360
What Google Display & Video 360 does
Display & Video 360 is Google's DSP for large advertisers and agencies. It buys ads on YouTube, Google's own exchange and many third-party exchanges, and plugs into Google's measurement and campaign management tools.
Its tight connection to YouTube and Google's ad exchange is a key selling point and also a central theme of antitrust scrutiny about Google operating on every side of the market.
How it makes money
Takes a platform fee as a percentage of media spent through the tool; Google also earns on the inventory it sells.
Where it meets invalid traffic
Applies Google's invalid-traffic filtering pre-bid and credits advertisers for traffic later found invalid.
Products
- Display & Video 360
- Campaign Manager 360
- Google Marketing Platform
Latest Google Display & Video 360 news
Search allGoogle to Exclude Unrendered Ads from DV360 and CM360 Billing Starting February 2027
Google will stop charging advertisers for unrendered ads in its DV360 and CM360 platforms beginning February 2027. This change follows a similar update for AdSense publishers, set for February 17, 2027. Google has not disclosed the…
Hellmann's Sees 24% Unique Reach Boost in Google DV360 Vertical Video Test
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video…
Google Integrates Vertical Video Buying Into Display & Video 360 Platform
Google has consolidated the process for purchasing vertical video ads within its Display & Video 360 platform. This update aims to streamline how advertisers access and manage vertical video inventory across various channels.