Amazon DSP
Amazon's demand-side platform, buying Prime Video, Amazon and open-web ads with shopping data.
Seattle, Washington, USA · advertising.amazon.com/solutions/products/amazon-dsp
What Amazon DSP does
Amazon DSP lets advertisers buy video, display and audio ads on Amazon's own properties (Prime Video, Twitch, Fire TV) and on third-party sites and apps, targeted using Amazon's shopping signals.
Amazon has priced it aggressively and struck deals giving it direct access to inventory from Roku, Netflix and others, making it a serious rival to The Trade Desk.
How it makes money
Charges a platform fee on media bought through the DSP, plus revenue from Amazon-owned inventory.
Where it meets invalid traffic
Filters invalid traffic pre-bid and supports third-party verification integrations for brand safety and IVT.
Products
- Amazon DSP
- Amazon Marketing Cloud
- Prime Video ads
Latest Amazon DSP news
Search allAmazon Ads Rebrands DSP to DVA and Updates Ad Console
Amazon Ads has rebranded its Demand-Side Platform (DSP) as DVA, which stands for display, video, and audio. The company also updated its ad console for sponsored products and search-based ads, aiming to streamline its advertising offerings.