Top Amazon DSP and Retail Media Agencies Highlighted for 2026
· 1h ago · Originally reported by finchannel
A new list identifies 14 leading agencies specializing in Amazon DSP and retail media for 2026. These agencies are recognized for their expertise in helping brands manage and optimize advertising on Amazon's platforms.
Why it matters
Retail media and Amazon DSP are rapidly growing areas in digital advertising, offering brands new ways to reach shoppers. Knowing which agencies excel in this space helps advertisers choose effective partners.
Explain it like I’m new here
It's like picking the best coaches to help you win at selling things on Amazon.
Read the original at finchannel
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
ChatGPT Ads Feature 'Learn More' Links, Some Distributed via Amazon DSP
ChatGPT advertisements now include a 'Learn More' arrow link, enhancing user engagement. Some of these ads are being served through Amazon's Demand-Side Platform (DSP), indicating a programmatic approach to their distribution.
Amazon DSP Adds Brand Penetration Maps for Advertisers in Nine Countries
Amazon DSP now offers brand penetration maps to advertisers in nine countries, using pre-built indices based on tracked ASINs. These maps are updated weekly and are accessible to both self-service buyers and technology partners through an…
Amazon DSP Centres AI Agents Across Buying, Creative and Targeting
Amazon's demand-side platform is integrating AI agents into core advertising workflows including media buying, creative generation and audience targeting. The approach, highlighted by Ankur Rathi, signals deeper automation across the…
Amazon to Exclude Off-Screen Ads From Impression Counts Starting January 2027
Amazon will stop counting display ad impressions unless the ad is actually shown on screen, beginning January 1, 2027. This change is expected to reduce reported impressions by 63%, but details on how this will affect CPM pricing and…
Amazon Approaches $20B Quarterly Ad Revenue; Walmart Integrates Shopper Data with Vibe's CTV
Amazon's advertising business is nearing $20 billion in revenue per quarter, with the company also investing in AI-powered buying tools. Meanwhile, Walmart is making its shopper data available on Vibe’s self-serve connected TV (CTV)…
MS NOW Expands to Roku, Apple TV, and Fire TV Before US Midterms
MS NOW has launched support for Roku, Apple TV, and Fire TV devices ahead of the US midterm elections. This move increases the platform's reach across major connected TV ecosystems.