MS NOW Expands to Roku, Apple TV, and Fire TV Before US Midterms
· 13h ago · Originally reported by Analytics Insight
MS NOW has launched support for Roku, Apple TV, and Fire TV devices ahead of the US midterm elections. This move increases the platform's reach across major connected TV ecosystems.
Why it matters
Expanding to more CTV platforms allows MS NOW to access a broader audience, which is especially important during high-traffic events like elections when advertisers seek maximum reach.
Explain it like I’m new here
It's like putting your favorite news channel on more TVs so more people can watch it, especially when something big is happening.
Read the original at Analytics Insight
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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