Pixalate
Fraud and compliance analytics for CTV, apps and web, known for app and privacy risk ratings.
Palo Alto, California, USA · founded 2012 · pixalate.com
What Pixalate does
Pixalate measures invalid traffic and supply-chain risk across connected TV, mobile apps and websites. It publishes ratings of apps and CTV channels, including privacy-compliance checks such as children's privacy (COPPA) risk.
It is MRC-accredited for SIVT detection in several environments and is often cited in reports about fraud rates in CTV and apps.
How it makes money
Subscription and usage fees from ad platforms, publishers and advertisers.
Where it meets invalid traffic
Detects SIVT including CTV fraud, app spoofing and device spoofing, and flags high-risk sellers in the supply chain.
Products
- Pixalate Analytics
- Pre-bid Fraud Blocking
- Media Ratings Terminal
- COPPA compliance
Latest Pixalate news
Search allOpenEPG™ Index, Aug. 2026, Ranking 580k+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV)…
National news outlets captured 59% of streaming TV ad spend on news shows — versus 41% for local stations — while News and Reality accounted for 63% of large-screen (CTV) ad spend and News alone took 39% on mobile, according to Pixalate's…
Pixalate Launches OpenEPG DB™ 1.0 & Pre-Bid API for CTV Programmatic Advertising
Pre‑Bid API Enriches Open Programmatic CTV Bid Requests With a Standard Content Object in Real Time Across 6,192 U.S. Apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS…