Index Exchange
Large independent ad exchange and early header-bidding champion, privately owned.
Toronto, Canada · founded 2003 · indexexchange.com
What Index Exchange does
Index Exchange is one of the biggest independent ad exchange and SSP businesses, connecting publishers' inventory to buyers. It was an early leader in header bidding, the technique that let publishers invite many exchanges to bid at once rather than favouring Google.
It remains founder-led and private, and emphasises engineering quality, its own marketplace controls and CTV growth.
How it makes money
Takes a fee on the media spend transacted through its exchange.
Where it meets invalid traffic
Operates marketplace quality controls to reject IVT and misrepresented supply, and is TAG-certified.
Products
- Index Exchange marketplace
- Index Marketplaces
- Index CTV
Latest Index Exchange news
Search allAdnami Integrates Attention Data with Index Exchange's Data Vendor Ecosystem
Adnami has partnered with Index Exchange to make its proprietary attention data available within Index's Data Vendor Ecosystem. This integration allows buyers to access Adnami's attention-based data segments through Index Exchange's…