Sovrn Taps Former OpenX, Index Exchange Exec Jesse Brooks to Lead Demand Partnerships
· 20h ago · Originally reported by Morningstar
Sovrn has hired Jesse Brooks, who previously led buyer development at OpenX and Index Exchange, to head its demand partnerships team. The move brings experienced programmatic leadership to the publisher-focused ad tech company.
Why it matters
Key hires between competing SSPs and exchanges often signal strategic shifts in how supply-side platforms court buyers, which can affect publisher monetization.
Explain it like I’m new here
It's like a basketball team signing a star player away from two of their biggest rivals to help them win more games.
Read the original at Morningstar
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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