OpenX Hires John Rogers as Senior VP of Global Publisher Development
· 1h ago · Originally reported by ExchangeWire
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Why it matters
Leadership changes at major supply-side platforms like OpenX can influence publisher relationships and programmatic strategy across the digital advertising ecosystem.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them work better with other teams and win more games.
Read the original at ExchangeWire
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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