DSPs, SSPs, exchanges, auctions, curation and the pipes of automated buying.
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…
A European television initiative has outlined new proposals aimed at addressing obstacles in programmatic advertising for TV. The group seeks to improve how automated ad buying works across the region’s broadcasters.
Lacuna has announced the introduction of 'Lacuna Ads', a new programmatic advertising ecosystem. This platform aims to streamline digital ad buying and selling through automation and data-driven targeting.
Mediaocean has announced that Warner Bros. Discovery Advertising will connect with its Prisma Direct platform. This integration aims to automate and streamline media buying for agencies and brands across WBD’s programming portfolio.
A recent study shows that including store locator features in digital out-of-home (DOOH) ads significantly increases purchase intent for consumer packaged goods (CPG), with an uplift of more than 110%. The findings suggest that interactive…
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…
Industry expert Athul Prabhu highlights the growing importance of smarter supply-side solutions in programmatic advertising. As technology evolves, supply-side platforms are expected to play a key role in optimizing value for both…
Townsquare and Lakes Media have entered into a partnership focused on digital advertising. The collaboration aims to enhance digital ad offerings and expand reach for both companies.
Rob Leach has voiced concerns that programmatic advertising may be reducing the quality and originality of creative work in digital ads. He also suggests that relying solely on AI will not resolve these creative challenges.
Google is piloting a pay-per-value program that aims to better align publisher compensation with the value they deliver. Meanwhile, Twitch has introduced a new AI technology, though concerns are raised about its cautious approach and…
A new analysis highlights five major trends in programmatic advertising that top marketers are leveraging in 2026. These trends reflect shifts in technology, data usage, and campaign strategies within the digital ad ecosystem.
Roblox is rolling out pre-roll ads as part of its strategy to become a staple in digital media plans. The platform, with over 130 million daily users, aims to demonstrate its value to advertisers seeking to reach Gen Z and Gen Alpha…
Warner Bros. Discovery has become the second media partner for Prisma Direct, giving agencies on Prisma access to Neo, WBD's self-serve TV platform launched in 2025. The development raises questions about the future of this integration if…
Tom Wolfe of Locality argues that current supply path optimization (SPO) efforts in TV advertising focus too much on reducing intermediaries and fees, rather than addressing the unique needs of local markets. He suggests that simply…
Advertisers are facing challenges managing audiences across multiple media channels due to fragmented technology and data silos. Companies like CMI Media Group are working to help organizations unify their marketing efforts for improved…
The article explores the distinctive characteristics of India's programmatic advertising market, such as local consumer behavior, regulatory environment, and technology adoption. It highlights how these factors influence the strategies of…
Sabio Holdings, Inc. reported a loss for the first half of the year and is now focusing on the upcoming political advertising season and growth in programmatic advertising to improve its financial performance. The company is betting that…
A recent study reveals that most advertisers are open to paying higher prices if it means gaining access to a wider range of audience segments and quicker campaign activation. This suggests a growing demand for solutions that enhance…
The Trade Desk is celebrating its tenth anniversary as a publicly traded company. Over the past decade, the company has navigated significant changes in the programmatic advertising landscape, experiencing both rapid growth and periods of…
Adnami has partnered with Index Exchange to make its proprietary attention data available within Index's Data Vendor Ecosystem. This integration allows buyers to access Adnami's attention-based data segments through Index Exchange's…
Magnite's stock is set for another month of gains following a boost in its price target. The positive outlook is linked to recent changes in Google's advertising technology, which are expected to create new growth opportunities for Magnite.
Lacuna Ads has announced an initiative to unify supply, demand, and data intelligence within its platform to drive growth in programmatic advertising. This move aims to streamline the buying and selling process and enhance decision-making…
A new guide provides developers with instructions on creating a handler for OpenRTB bid requests, a key component in programmatic advertising. The resource aims to help technical audiences understand how to process and respond to real-time…
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between…
The e4m Real Time Programmatic Summit is taking place today, focusing on advancements in AI, programmatic advertising, and data-driven strategies. Industry leaders are gathering to discuss the latest developments and best practices in…
Amazon Ads has launched two new products, Agent and DVA+, aimed at streamlining the media buying process. These tools are designed to help advertisers manage and optimize their campaigns more efficiently within Amazon's advertising…
VIOOH has enabled advertisers to access over 500 digital screens across Spain and Portugal, offering a potential reach of 320 million monthly impressions in more than 75 cities. The screens are located in diverse venues, including fuel…
FreeWheel data shows a 44% rise in programmatic streaming ad views across Europe. The number of unique advertisers buying programmatically grew by 25% in 15 European markets, with guaranteed deals making up 71% of the region's programmatic…
The Trade Desk is currently unable to deliver ads to Safari users on Apple devices running the new iOS 27 update. Apple is aware of the issue and is investigating, but no fix has been announced yet.
Amazon is now displaying Yelp-sponsored ads for plumbers and roofers on its order confirmation pages in the US. These ads include Call and Quote buttons and are available to home and auto service advertisers.
OpenRTB is a technical protocol developed by the IAB Tech Lab that defines how ad exchanges and bidders communicate to buy and sell ad impressions in real time. The protocol specifies the structure and rules for these rapid transactions…
Working media refers to the portion of an advertising budget that is spent directly on ad placements, as opposed to costs like agency fees, data, technology, or production. This ratio is often debated within programmatic advertising due to…
A new report analyzes the size, share, and projected growth of the in-game advertising market from 2026 to 2035. The study likely covers key trends, market drivers, and potential challenges facing advertisers and game publishers.
Jounce Media, a research firm based in New York, specializes in analyzing and rating the quality of programmatic advertising supply chains. Their labeling system is used by various industry players to assess inventory quality, though some…
StackAdapt has quietly grown to become a significant player in the ad tech industry, now valued at $500 million. The company’s rise highlights its expanding influence in programmatic advertising solutions.
Magnite, a major supply-side platform, could see increased ad spending if the U.S. Department of Justice imposes restrictions on Google's ad exchange business. The potential changes may shift market share away from Google, opening…
Private marketplaces now account for 76% of global spending in programmatic digital out-of-home (DOOH) advertising. This indicates a strong preference for more controlled and curated buying environments over open exchanges in the DOOH…
Amazon Ads has rebranded its Demand-Side Platform (DSP) as DVA, which stands for display, video, and audio. The company also updated its ad console for sponsored products and search-based ads, aiming to streamline its advertising offerings.