Viooh Adds GSTV's 29,000 Fuel Retail Locations to Programmatic DOOH Network
· 24h ago · Originally reported by Sixteen:Nine
Viooh, the programmatic digital out-of-home marketplace, has added GSTV's network of roughly 29,000 fuel retail locations to its inventory. The deal makes GSTV's screens at gas stations available to buyers through Viooh's programmatic platform. No further terms were disclosed.
Why it matters
It expands the pool of out-of-home screens that advertisers can buy programmatically, giving brands more ways to reach drivers and shoppers at fuel stations with automated, targeted campaigns.
Explain it like I’m new here
It's like adding thousands of gas station TV screens to one big online store where advertisers can buy ad time with a click instead of making phone calls.
Read the original at Sixteen:Nine
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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