Google AI ad labels roll out for publishers in California, South Korea and Vietnam
· 15h ago · Originally reported by PPC Land
Google is rolling out AI-generated ad disclosure labels that publishers must support in California, South Korea and Vietnam. Third-party programmatic ads do not receive an automatic AI label, and video sites not using the IMA SDK need to add icon support themselves. The rules raise questions about who is responsible for each disclosure.
Why it matters
It matters because publishers and ad tech vendors now have to implement disclosure UI for AI-generated ads, and gaps in coverage (programmatic, non-IMA video) could leave some ads unlabeled or shift liability onto sites.
Explain it like I’m new here
It's like a new 'made by AI' sticker rule for ads, but some ad networks don't stick it on automatically, so websites have to do it themselves or the sticker goes missing.
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
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