Microsoft's professional network, the default ad channel for business-to-business marketers.
Sunnyvale, California, USA · founded 2002 · business.linkedin.com/marketing-solutions
What LinkedIn does
LinkedIn is the professional social network, and its ad business sells access to people by job title, company, industry and seniority. That makes it the go-to channel for B2B marketers selling software, services and recruitment.
Microsoft bought LinkedIn in 2016. Because clicks are expensive and audiences narrow, LinkedIn is a frequent target for lead-quality scrutiny: marketers watch closely whether form fills come from real decision-makers.
How it makes money
Recruitment and premium subscriptions plus Marketing Solutions (ads sold per click, impression or lead).
Where it meets invalid traffic
Screens for fake profiles and invalid clicks; B2B advertisers often add their own lead generation fraud checks on lead-gen forms.
Products
- LinkedIn Campaign Manager
- Sponsored Content
- Lead Gen Forms
- Conversation Ads
- LinkedIn Audience Network