LinkedIn Extends Its Connected TV Advertising Format to UK Advertisers
· 24h ago · Originally reported by Advanced Television
LinkedIn is expanding its connected TV advertising offering to the UK market. The move gives UK advertisers access to LinkedIn's CTV ad formats. No further details were provided in the announcement.
Why it matters
LinkedIn bringing CTV ads to the UK signals growing demand for B2B-targeted video on streaming platforms, extending professional audience data into the living room.
Explain it like I’m new here
It's like a business networking app putting its commercials on TV streaming services in Britain, so companies can reach professionals on the couch.
Read the original at Advanced Television
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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