Microsoft Audience Ads Add Targeting by Specific LinkedIn Job Roles
· 2h ago · Originally reported by PPC Land
Microsoft Audience Ads now allow advertisers to target their campaigns exclusively to selected LinkedIn job roles. This update does not affect Search, Shopping, or Dynamic Search Ads, which remain bid-only for B2B targeting using LinkedIn data.
Why it matters
This change gives B2B advertisers more precise control over who sees their ads, potentially improving campaign relevance and effectiveness.
Explain it like I’m new here
It's like being able to show your flyers only to people with certain jobs at a big office party, instead of everyone.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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