LinkedIn B2B Audience Targeting Now Enabled for CTV via Google DV360
· 1h ago · Originally reported by AdExchanger
LinkedIn is integrating its professional audience data with Google DV360, allowing advertisers to target connected TV (CTV) ads based on job titles and company information. This move brings LinkedIn's B2B targeting capabilities to programmatic streaming ad campaigns.
Why it matters
This integration gives advertisers more precise tools to reach business audiences on streaming platforms, potentially improving the effectiveness of B2B marketing on CTV.
Explain it like I’m new here
It's like being able to show TV ads only to people with certain jobs, using LinkedIn info, when they watch streaming shows.
Read the original at AdExchanger
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Go deeper
Related stories
Lead Gen Forms Streamline Contact Collection Across Major Ad Platforms
Lead Gen Forms are pre-filled ad formats offered by LinkedIn, Meta, Google, and TikTok that allow advertisers to collect user contact details directly within the ad, bypassing the need for a separate landing page.
Floodlight Integrates Google Signed-In Data to Attribute More Conversions
Floodlight, Google's conversion tracking tool, will now use signed-in user data to help attribute previously unattributed conversions across DV360, Search Ads 360, and Campaign Manager 360. Additionally, DV360 is retiring an…
DV360 Mandates Business Name and Logo for YouTube Ads
Google's DV360 platform now requires advertisers to include a business name and logo on YouTube ads. If a logo is rejected, the entire ad is disapproved, affecting formats like brand auction and instant deals.
Google Reports 20% Conversion Lift With Tag Gateway for Demand Gen Campaigns
Google has announced that using tag gateway setups for Demand Gen campaigns can boost conversions by up to 20%. The Zebra, an insurance company, saw a 16% increase in conversions during Google's October Demand Gen Drop. Google also…
Google Retires Most Sensitive Category Labels in DV360 Platform
Google previously used sensitive category labels, like gambling or politics, to help advertisers and publishers control where ads appeared. Most of these labels have now been retired from DV360, changing how exclusions and blocks are…
Google's content themes let advertisers exclude topics like news and politics on YouTube and DV360
Google offers content themes as a topic-level exclusion tool, letting advertisers block their ads from appearing alongside broad content categories. The controls cover categories such as news, politics, religion, health and gaming. They…