Viewability, attention, attribution, MMM and verification.
Zefr and Reddit have formed a partnership aimed at providing advertisers with more detailed insights into their campaigns. This collaboration is expected to help brands better understand the performance and context of their ads on Reddit.
Click-through rate (CTR) measures how often people click on an ad after seeing it. This metric is crucial for determining ad effectiveness, setting prices in cost-per-click auctions, and evaluating ad performance.
Advertisers are hesitant to commit significant budgets to ChatGPT ads due to insufficient measurement capabilities. Without robust tools to track and evaluate campaign performance, most brands are only experimenting with small-scale tests.
Amazon claims its advertising drives more sales than current measurement methods show, prompting agencies to request more transparent proof. The company is working to enhance its ad measurement capabilities to better demonstrate the impact…
Marketing mix models (MMMs) are gaining traction for measuring the effectiveness of connected TV (CTV) advertising, especially in environments where clicks are not a primary metric. While MMMs can indicate whether CTV campaigns contributed…
The Coalition for Innovative Media Measurement is establishing a new task force to address ongoing challenges with how TV advertising is measured. This move comes as frustrations within the industry over inconsistent and unreliable…
The IAB Tech Lab has finalized version 2.3 of its podcast measurement guidelines, now covering video podcasts. No changes were made after the public comment period, and the current rules will remain in effect until version 3.0 is open for…
Microsoft Clarity now allows site owners to edit what is considered a branded AI query by adding abbreviations, translations, and typos to their brand lists. This update comes 57 days after Clarity introduced the AI query split feature. It…
AudienceProject has extended its Netflix ad measurement service to include Canada, bringing its coverage to six markets. The company reports a 54% unique reach to TV for Netflix ads across five markets, though details on methodology and…
Guideline has introduced WRAP Cloud, a hosted software solution that delivers local daily ratings and multi-market reports for TV and connected TV. The new platform is accessible without requiring software installations and is aimed at…
The IAB Tech Lab has finalized version 2.3 of its Podcast Technical Measurement Guidelines, setting updated standards for how podcast downloads are measured. Work is already underway on version 3, which will address measurement for video…
MNTN now allows app advertisers to connect AppsFlyer purchase data to their TV ad campaigns, with MNTN crediting app installs for up to 30 days after a TV ad, while AppsFlyer credits installs within 72 hours. This difference in attribution…
Google will stop charging advertisers for unrendered ads in its DV360 and CM360 platforms beginning February 2027. This change follows a similar update for AdSense publishers, set for February 17, 2027. Google has not disclosed the…
Average order value (AOV) is calculated by dividing total revenue by the number of orders in a given period. This metric is used by advertising platforms to inform bidding strategies, but its interpretation can sometimes be misleading…
Sales lift refers to the increase in product purchases attributed to advertising efforts. It is calculated by comparing the buying behavior of people who saw an ad with those who did not, using control groups.
CallRail has introduced new tools that allow small businesses and marketing agencies to measure the effectiveness of ads powered by ChatGPT. This update aims to provide better tracking and analytics for campaigns using AI-driven…
CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV Leadership…
CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — and it explains…
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US…