Amazon unified reporting: 85 of 156 dimensions apply to Sponsored Products
· 13h ago · Originally reported by PPC Land
Amazon's unified reporting schema now maps DSP orders, line items and creatives to campaign, ad group and ad structures, with 59 fields reserved for DVA+ campaigns. Of 156 available dimensions, 85 apply to Sponsored Products, and some fields return null depending on campaign type and advertiser access.
Why it matters
Advertisers running both Sponsored Products and DSP need to know which fields actually populate for their campaign types, or they risk misreading performance data and misallocating budgets.
Explain it like I’m new here
It's like a store giving all sellers one big spreadsheet, but different tabs only fill in for certain sellers — you need to know which cells will be blank for you before trusting the numbers.
Terms in this story
Sponsored products
Sponsored products are ads that promote specific products within a retailer's or marketplace's search results and product pages, looking like regular listings but labelled as sponsored.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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