Courts, regulators and laws reshaping advertising.
Bank of America analysts suggest that Magnite may gain from the U.S. Department of Justice’s actions targeting Google’s dominance in digital advertising. The DOJ’s investigation could lead to changes in the ad tech landscape, potentially…
Google has stopped showing live prices and trip dates in its search results for users in the European Economic Area. The company also announced the removal of certain spam penalties and will begin sharing search query data with rival…
Magnite's future growth outlook has improved significantly after a recent court ruling involving Google, according to Bank of America. The decision appears to have positive implications for Magnite's position in the digital advertising…
Google is emphasizing the necessity for new regulations to address evolving challenges in advertising technology. The company points to rapid changes in digital advertising as a reason for lawmakers to consider updated legal frameworks.
Over 300 media executives, including leaders from Condé Nast and Hearst, are advocating in Washington, D.C. for legislation targeting AI bots that scrape publishers' content without authorization. The group seeks federal measures to…
Google is opposing a move by the European Union that would require its Android operating system to allow rival AI bots and assistants. The dispute centers on regulatory efforts to increase competition and reduce Google's control over the…
Recent developments in Google's ad tech business have prompted renewed discussions about the adequacy of current regulatory measures. Observers argue that existing remedies may not sufficiently address concerns, underscoring the need for…
Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is great…
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad…
The possible deal, which was immediately criticized by some opponents, includes protections for CNN and CBS and establishes output levels for film production.