EU Study Finds Median Cost of Online Age Verification at 7 Euro Cents per Check
· 9h ago · Originally reported by PPC Land
A European Commission study reports that the median cost for an online age verification check is 7 euro cents. Small websites in the EU could face hundreds of euros in costs for plug-in solutions, while developing in-house systems could cost six figures. Adoption of the official EU age app remains limited among member states.
Why it matters
Age verification requirements can significantly impact digital publishers and advertisers, especially small businesses, by increasing compliance costs and affecting user experience. Understanding these costs is crucial as regulations tighten around online content and advertising to minors.
Explain it like I’m new here
It's like having to pay a small fee every time you check someone's ID at the door, and those fees can add up fast for small websites.
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