Community forum network selling ads targeted by topic and conversation, and licensing data to AI firms.
San Francisco, California, USA · founded 2005 · business.reddit.com
RDDT NYSE
What Reddit does
Reddit is a network of more than 100,000 active communities (subreddits) where people discuss everything from gardening to stock trading. Advertisers target ads by community and topic rather than only by personal profile, which fits a privacy-conscious era.
Since its 2024 stock market listing it has grown fast, helped by Google search sending more traffic to Reddit threads and by data-licensing deals with AI companies.
How it makes money
Mostly advertising sold by auction (promoted posts, video and conversation ads), plus data licensing.
Where it meets invalid traffic
Battles vote manipulation, bot accounts and spam; ad-side invalid-traffic filtering happens in-house with third-party brand-safety partners.
Products
- Reddit Ads
- Reddit Pro
- Conversation Ads
- Dynamic Product Ads
Quarterly revenue
From SEC XBRL filings · latest quarter +61.1% year on yearQuarterly net income
| Fiscal year | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue | $666.7M | $804M | $1.3B | $2.2B |
| Net income | $-158.6M | $-90.8M | $-484M | $530M |
| Diluted EPS | $-2.77 | $-1.54 | $-3.33 | $2.62 |
Earnings, explained
Reddit's Q2 revenue surges 61% to $805M, net income more than doubles
Reddit reported Q2 2026 revenue of $805 million, up 61% year-over-year. Net income reached $253 million, with a net margin of 31%, more than doubling from the prior year. Adjusted EBITDA was $343 million, representing a 43% margin, and free cash flow was $261 million. The company ended the quarter with $2.8 billion in cash, cash equivalents, and marketable securities.
Reddit's strong revenue growth and expanding margins show it is scaling efficiently and monetizing its large, engaged user base. The results highlight robust advertiser demand and effective cost management, signaling continued momentum in the digital ad market.
Latest Reddit news
Search allZefr and Reddit Collaborate to Enhance Advertiser Insights
Zefr and Reddit have formed a partnership aimed at providing advertisers with more detailed insights into their campaigns. This collaboration is expected to help brands better understand the performance and context of their ads on Reddit.
Zefr and Reddit Partner to Enhance Advertiser Brand Safety and Insights
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement…
Reddit to Disable RSS Feeds and Public API to Curb Data Scraping by AI Bots
Reddit has announced it will shut down its RSS feeds and close its public API, citing widespread scraping and automated abuse by bots, particularly those used for AI data collection. The company is directing developers to use its Devvit…
Reddit Partners With Zefr to Launch AI-Based Ad Suitability Solutions
Reddit has teamed up with Zefr to introduce AI-powered tools designed to help advertisers ensure their ads appear in suitable contexts on the platform. The partnership aims to provide brands with more control and transparency over where…
SEC filings
EDGAR| Filed | Form | What it is |
|---|---|---|
| 2026-08-12 | 8-K | Executive or director change · Financial statements and exhibits |
| 2026-07-31 | 10-Q | Quarterly report |
| 2026-07-30 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-06-10 | 8-K | Shareholder vote · Financial statements and exhibits |
| 2026-05-01 | 10-Q | Quarterly report |
| 2026-04-30 | 8-K | Results of operations (earnings) · Financial statements and exhibits |
| 2026-04-23 | DEF 14A | DEF 14A |
| 2026-02-06 | 10-K | Annual report |
| 2026-02-05 | 8-K | Results of operations (earnings) · Other events · Financial statements and exhibits |
| 2025-10-31 | 10-Q | Quarterly report |
| 2025-10-30 | 8-K | Results of operations (earnings) · Financial statements and exhibits |