Reddit Partners With Qloo to Boost Predictive Ad Targeting
· 3h ago · Originally reported by AdExchanger
Reddit announced a partnership with Qloo, whose data maps connections between different consumer interests. The deal aims to improve Reddit's ability to predict user tastes and serve more relevant ads.
Why it matters
Better interest prediction can improve ad performance on Reddit without relying on personal identifiers, which matters as third-party signals shrink.
Explain it like I’m new here
It's like a shop assistant who, knowing you like skateboards, guesses you'd also like certain sneakers.
Read the original at AdExchanger
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