Reddit Begins Testing Search Ads
· 5h ago · Originally reported by MediaPost
Reddit has started testing search ads, according to MediaPost. Details on format, pricing, and rollout timeline were not provided in the report.
Why it matters
Search advertising is a major revenue channel dominated by Google, so Reddit's entry could give advertisers another place to reach users with high intent.
Explain it like I’m new here
Reddit is trying out a new way to make money by showing sponsored results when people search on its site, like a store adding a new checkout counter.
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