Reddit to Require User Logins to Enhance Advertising Business
· 3h ago · Originally reported by All About Cookies
Reddit will soon require users to log in to access its platform, a move the CEO says is aimed at improving its advertising business. This change is expected to provide Reddit with more user data, enabling better ad targeting and measurement.
Why it matters
Requiring logins gives Reddit more detailed information about users, which can make ads more relevant and valuable to advertisers. It also aligns Reddit with other major platforms that use authentication to improve ad effectiveness.
Explain it like I’m new here
Reddit wants everyone to sign in so it can know who you are and show you ads that fit you better, like a store asking your name before helping you shop.
Read the original at All About Cookies
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