Reddit to Test Login-Only Access in Select International Markets
· 7h ago · Originally reported by AdExchanger
Reddit announced plans to begin testing a login-only experience in certain markets outside the US, as revealed during its Q3 earnings call. This move marks the platform's first step toward restricting content access to logged-in users, aligning with practices seen on other major social platforms.
Why it matters
Restricting access to logged-in users could impact how ads are targeted and measured, as well as limit third-party data scraping. This shift may affect advertisers' ability to reach and analyze audiences on Reddit.
Explain it like I’m new here
Reddit is making people sign in to see posts, like locking the playground gate so only members can play.
Read the original at AdExchanger
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