Advertiser says Google's August 17 change cut Shopping sales at 300% tROAS
· 2h ago · Originally reported by PPC Land
Budget-capped campaigns once returning 3,000-4,000% now bid toward their targets, Reddit replies suggest. Can extra budget or a higher target restore volume?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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