People, standards, events and everything else moving the industry.
A roundup features DAIVID, Searchable, Multiply, AudienceProject, MoEngage, and Starling as notable ad tech tools this week. These platforms are recognized for their contributions to areas such as audience measurement, campaign management…
Most ad tech platforms are designed for established markets like the US and Europe, which represent a small fraction of the world's population but a large share of ad spend. As advertisers look to reach billions of consumers in emerging…
Digital advertising expenditure in the UK increased by 13% during the first half of 2026. This growth reflects ongoing investment in online channels by advertisers seeking to reach digital audiences.
Digital advertising in India has grown to Rs 94,700 crore, accounting for 63% of the country's total ad market. This growth is driven by increased spending from commerce sectors and small and medium enterprises (SMEs), reflecting a shift…
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.
The 2026 budget introduces Creator Labs as part of an AVGC (Animation, Visual Effects, Gaming, and Comics) skilling initiative. This program is designed to develop talent pipelines for the ad tech sector, which has faced ongoing shortages…
Digital advertising expenditure in the UK for just six months has already exceeded the total amount spent throughout the entire year of 2020. This indicates a significant acceleration in digital ad investment compared to previous years.
Digital advertising expenditure in the UK has surpassed the total spent in 2020 within just the first six months of 2026. This rapid growth highlights the increasing importance of digital channels for advertisers in the region.
Sparteo has appointed Antoine Hermite, previously with Webedia Group, as its new managing director. Hermite will be responsible for overseeing operations and driving the company's international growth strategy.
Saudi Arabia's digital advertising market is forecasted to grow significantly, with spending expected to hit $4.68 billion by 2026. The industry is also facing challenges related to creative fatigue, which may impact campaign effectiveness…