Adform
Europe's largest independent full-stack ad platform: DSP, ad server and publisher tools.
Copenhagen, Denmark · founded 2002 · site.adform.com
What Adform does
Adform offers an end-to-end ad platform called FLOW, combining a DSP, an ad server for advertisers and tools for publishers. It is popular with European agencies that want an alternative to US tech giants.
Its European roots mean it has leaned into GDPR-compliant identity solutions and first-party data.
How it makes money
Platform and ad-serving fees charged on media and impressions managed through its software.
Where it meets invalid traffic
Applies pre-bid IVT filtering and supports third-party verification in its DSP and ad server.
Products
- Adform FLOW
- Adform DSP
- Adform Ad Server
- ID Fusion