Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 14m ago.
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
AppLovin has reported robust growth for the second quarter, with its valuation remaining under $300 per share. Despite these positive results, the market's reaction has been mixed, reflecting uncertainty among investors.
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
Despite advances in digital ad buying and optimization, many agencies still rely on manual processes for financial reconciliation. This inefficiency can reduce agency profit margins and slow down operations, highlighting a gap between…
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for…
Advertisers in South Africa are reportedly losing as much as R12 billion each year due to ad fraud. This highlights the significant financial impact of fraudulent activity in the country's digital advertising market.
A recent study by the WFA highlights a trend among global brands moving away from traditional agency fee structures based on labor hours or full-time equivalents. This shift reflects concerns that such models do not accurately represent…
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.
Zefr and Reddit have formed a partnership aimed at providing advertisers with more detailed insights into their campaigns. This collaboration is expected to help brands better understand the performance and context of their ads on Reddit.
A European television initiative has outlined new proposals aimed at addressing obstacles in programmatic advertising for TV. The group seeks to improve how automated ad buying works across the region’s broadcasters.
Lacuna has announced the introduction of 'Lacuna Ads', a new programmatic advertising ecosystem. This platform aims to streamline digital ad buying and selling through automation and data-driven targeting.
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
A roundup features DAIVID, Searchable, Multiply, AudienceProject, MoEngage, and Starling as notable ad tech tools this week. These platforms are recognized for their contributions to areas such as audience measurement, campaign management…
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement…
Reddit has announced it will shut down its RSS feeds and close its public API, citing widespread scraping and automated abuse by bots, particularly those used for AI data collection. The company is directing developers to use its Devvit…
Mediaocean has announced that Warner Bros. Discovery Advertising will connect with its Prisma Direct platform. This integration aims to automate and streamline media buying for agencies and brands across WBD’s programming portfolio.
Yext has signed an agreement to acquire Flamel.ai, a company specializing in localized paid ad campaigns across platforms like Google, Meta, and ChatGPT. The move aims to provide multi-location brands with a unified platform for managing…
A recent study shows that including store locator features in digital out-of-home (DOOH) ads significantly increases purchase intent for consumer packaged goods (CPG), with an uplift of more than 110%. The findings suggest that interactive…
Fast-moving consumer goods (FMCG) brands are restructuring their advertising strategies to focus more on connected TV (CTV) and retail media. This shift reflects changing consumer viewing habits and the growing influence of retail…
Chef Simon, a major French culinary website, has significantly boosted its revenue per page after partnering with Opti Digital, a company focused on optimizing publisher ad earnings. The collaboration reportedly led to a fourfold increase…
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…
JioHotstar is enhancing its use of ChatGPT during live sports broadcasts, allowing fans to interact in real time. However, there are open questions about how user data, including that of children, is handled and used, especially in…
Industry expert Athul Prabhu highlights the growing importance of smarter supply-side solutions in programmatic advertising. As technology evolves, supply-side platforms are expected to play a key role in optimizing value for both…
Brands are rethinking how they inform customers about AI-driven interactions, shifting from simple legal notices to more thoughtful design choices. The goal is to build trust by labeling AI involvement at appropriate moments during chats…
IAB Europe has published its final Connected TV (CTV) Measurement Framework and Transparency Principles after gathering industry feedback. The framework aims to standardize how CTV advertising is measured and reported across the European…
Townsquare and Lakes Media have entered into a partnership focused on digital advertising. The collaboration aims to enhance digital ad offerings and expand reach for both companies.
Nelen has entered the connected TV (CTV) market, following Dish TV, by forming partnerships with broadcasters. This move signals Nelen's intent to strengthen its presence in the growing CTV advertising ecosystem.
California Governor Gavin Newsom has signed a law restricting private individuals from filing lawsuits against website and app operators under Section 638.51, transferring enforcement authority to the state attorney general starting in…
Rob Leach has voiced concerns that programmatic advertising may be reducing the quality and originality of creative work in digital ads. He also suggests that relying solely on AI will not resolve these creative challenges.
Click-through rate (CTR) measures how often people click on an ad after seeing it. This metric is crucial for determining ad effectiveness, setting prices in cost-per-click auctions, and evaluating ad performance.
Bonn Group has become the first bread brand in India to advertise using ChatGPT Ads. This marks an early adoption of conversational AI advertising by a food brand in the region.
The New York Stock Exchange has halted trading of Getty Images after its share price dropped to 12 cents and $1.47 billion in debt became due. The situation highlights financial instability at the company. The excerpt also notes Google…
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
Google is piloting a pay-per-value program that aims to better align publisher compensation with the value they deliver. Meanwhile, Twitch has introduced a new AI technology, though concerns are raised about its cautious approach and…
Pixability has introduced a solution aimed at identifying and filtering out AI-generated, low-quality content—often referred to as 'AI slop'—on YouTube. This move addresses growing concerns about the proliferation of such content on social…
Brands are adapting to a marketplace where AI-powered agents increasingly make purchasing decisions on behalf of consumers. The competition is shifting from appealing directly to shoppers to ensuring products are selected by these digital…