Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 4m ago.
Lacuna has announced the introduction of 'Lacuna Ads', a new programmatic advertising ecosystem. This platform aims to streamline digital ad buying and selling through automation and data-driven targeting.
A recent study shows that including store locator features in digital out-of-home (DOOH) ads significantly increases purchase intent for consumer packaged goods (CPG), with an uplift of more than 110%. The findings suggest that interactive…
7-Eleven Australia has launched a retail media network, allowing brands to advertise directly to shoppers through its stores and digital channels. This move enables the convenience retailer to monetize its customer data and offer targeted…
7-Eleven Australia has launched its first dedicated retail media network, allowing brands to advertise directly to shoppers through the convenience chain's digital and in-store channels. This move marks the company's entry into the growing…
7-Eleven has introduced a retail media platform aimed at fast-moving consumer goods (FMCG) brands in Australia. This move allows brands to advertise directly to shoppers using 7-Eleven's digital channels and in-store assets.
7-Eleven Australia has introduced 'Anytime Media @ 7-Eleven', a retail media network focused on its convenience store footprint. This marks the first time an Australian convenience retailer has launched a dedicated platform for brands to…
David Jones' retail media network, Amplify, marks its third anniversary and is considering future strategies. The network has established itself as a player in retail media, leveraging its shopper data and in-store assets for advertisers.
7-Eleven has introduced a retail media network spanning its 760-store network. This move allows brands to advertise directly to shoppers through digital channels within the convenience store chain.
7-Eleven has entered the retail media sector by introducing its own network, Anytime Media, under the leadership of Anthony Venuto. This move positions the convenience store chain to offer advertising opportunities directly to brands…
7-Eleven has launched its own retail media network focused on the convenience sector. This move allows brands to advertise directly to 7-Eleven shoppers using the company's digital and in-store channels.
AGL-Hakuhodo is incorporating ChatGPT Ads into its marketing approach to develop a generative engine strategy. This move suggests the agency is leveraging AI-driven tools to enhance advertising creativity and efficiency.
The Iconic and Foxtel are collaborating to implement retail media solutions that go beyond traditional product categories. Their approach focuses on leveraging their platforms to offer advertising opportunities to brands not typically…
Bec Penn, previously with Coles 360, has joined Omnicom Media. The move signals a shift of talent from a retail media network to a major media agency group.
Omnicom has appointed Bec Penn to oversee its retail media initiatives in Australia. This move signals the company's focus on expanding its presence in the growing retail media sector within the region.
Criteo has expanded its ChatGPT-based advertising offerings to six countries in Asia. This move aims to enhance ad personalization and engagement by leveraging AI-driven conversational technology.
Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided.
Media Prima has unified its digital audio operations by partnering with Triton Digital. This move aims to streamline audio content management and distribution across its digital platforms.