Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 6m ago.
Kroger has made progress in connecting its retail media advertising creative with actual digital sales data. This move aims to help brands better understand how their ads on Kroger's platforms influence online purchases.
Publishers involved in the antitrust case against Google's ad-tech practices have overcome a significant legal obstacle. This development marks an important step forward in their efforts to challenge Google's dominance in digital…
Bell Media has added artificial intelligence-powered video creation tools to its self-serve advertising platform. This update enables advertisers to quickly generate video ads using AI, streamlining the creative process for campaigns.
Comcast Advertising has published its Multiscreen Performance Report, analyzing how TV and streaming campaigns influence consumer attention, reach, and actions. The research suggests that combining TV and streaming can double incremental…
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for…
Mediaocean has announced that Warner Bros. Discovery Advertising will connect with its Prisma Direct platform. This integration aims to automate and streamline media buying for agencies and brands across WBD’s programming portfolio.
Townsquare and Lakes Media have entered into a partnership focused on digital advertising. The collaboration aims to enhance digital ad offerings and expand reach for both companies.
California Governor Gavin Newsom has signed a law restricting private individuals from filing lawsuits against website and app operators under Section 638.51, transferring enforcement authority to the state attorney general starting in…
Daniel Druger of Universal Ads/Comcast highlighted the growing influence of creators as they move from social media and long-form video into television. This shift suggests that brands will need to adapt their advertising approaches to…
DataBeat analysis shows that resellers added 44,600 new ads.txt lines, compared to 10,300 for direct sellers, across the top 50,000 US publishers. Low-traffic sites contributed most of the growth, and nearly half of Tier 1 SSP domains…
Tom Wolfe of Locality argues that current supply path optimization (SPO) efforts in TV advertising focus too much on reducing intermediaries and fees, rather than addressing the unique needs of local markets. He suggests that simply…
Roku's Chief Financial Officer has sold 7,000 company shares, totaling $1.1 million. Meanwhile, the U.S. Department of Justice is extending its review of Roku's planned acquisition of Fox, indicating ongoing regulatory scrutiny.
Sabio Holdings, Inc. reported a loss for the first half of the year and is now focusing on the upcoming political advertising season and growth in programmatic advertising to improve its financial performance. The company is betting that…
Fuse Media has refreshed its brand to emphasize its commitment to connected TV (CTV). The move signals a strategic shift toward digital video platforms as the company adapts to changing viewer habits.
Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming…
Getty Images trading was halted on the NYSE after its stock price dropped to 12 cents. The company faces significant financial pressure, holding over $2 billion in debt with limited cash reserves, and a bond grace period is ending soon.
7-Eleven has launched its own retail media network, allowing brands to advertise directly to shoppers through the convenience store's digital and in-store channels. This move positions 7-Eleven alongside other major retailers leveraging…
At Programmatic IO NYC, agencies and marketers highlighted the growing role of insurers in overseeing AI governance within ad tech. Insurers are expected to help manage compliance and accountability as AI becomes more integral to…
The Coalition for Innovative Media Measurement is establishing a new task force to address ongoing challenges with how TV advertising is measured. This move comes as frustrations within the industry over inconsistent and unreliable…
Beauty brand Cakes is introducing Cakes Media, aiming to build a direct audience rather than relying solely on paid TikTok advertising. The move comes as the brand seeks to control rising ad costs and establish a more sustainable…
Kroger, Giant Eagle, and DoorDash are introducing AI-powered assistants to help connect in-store and online shopping. These tools aim to streamline the customer journey by making it easier to order groceries and manage purchases across…
BofA Securities has increased its price target for Magnite by 50%, citing recent actions or findings from the Department of Justice. The move suggests renewed confidence in Magnite's business outlook amid regulatory changes or…
Amazon Ads has introduced a new 4-step DVA+ campaign builder, currently available in a closed beta for US advertisers. The tool features invoice-only billing for sellers, vendors, and off-Amazon brands, with credit card payments expected…
Bank of America analysts suggest that Magnite may gain from the U.S. Department of Justice’s actions targeting Google’s dominance in digital advertising. The DOJ’s investigation could lead to changes in the ad tech landscape, potentially…
Guideline has introduced WRAP Cloud, a hosted software solution that delivers local daily ratings and multi-market reports for TV and connected TV. The new platform is accessible without requiring software installations and is aimed at…
Walmart's demand-side platform now offers advertisers the ability to run 3D mobile ad formats, enabled by creative partner Big Happy. The new service promises quick turnaround times for mobile and out-of-home 3D creatives, though details…
Amazon is now displaying Yelp-sponsored ads for plumbers and roofers on its order confirmation pages in the US. These ads include Call and Quote buttons and are available to home and auto service advertisers.
AI-generated search overviews are increasingly providing answers directly on search pages, resulting in fewer users clicking through to websites. This shift disrupts the traditional performance marketing model, which relies on user clicks…
Jounce Media, a research firm based in New York, specializes in analyzing and rating the quality of programmatic advertising supply chains. Their labeling system is used by various industry players to assess inventory quality, though some…
Digital Brands Group reduced its marketing budget for AVO by 78%, yet saw a 221% increase in sales over six weeks. The reported return on ad spend reached 3.65x, though specific revenue figures were not disclosed.
Horizon Media's CEO, Bob Lord, has publicly questioned the effectiveness of full-time equivalent (FTE) pricing models used by major agency holding companies. He advocates for a shift toward value-based compensation, suggesting that the…
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…
Adobe projects US online holiday spending will reach $275.1 billion, a 6.7% increase from last year. The forecast highlights a sharp rise in AI-driven retailer visits and notes that social media's share of revenue is growing much faster…
Magnite, a major supply-side platform, could see increased ad spending if the U.S. Department of Justice imposes restrictions on Google's ad exchange business. The potential changes may shift market share away from Google, opening…
Teads and Koddi have introduced a solution allowing brands to incorporate retail media ads into their larger advertising campaigns across the US and Europe. This integration aims to streamline campaign management and expand the reach of…
A group of 300 publishing executives has presented a bill to Congress that would mandate AI scraping bots to identify themselves when accessing online content. This move coincides with Cloudflare updating its crawler management tools.
Over 300 media executives, including leaders from Condé Nast and Hearst, are advocating in Washington, D.C. for legislation targeting AI bots that scrape publishers' content without authorization. The group seeks federal measures to…