Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 4m ago.
A Lagos court ruled that Meta cannot use contracts as a legal basis for profiling Facebook and Instagram users in Nigeria for behavioral advertising. The company has been given eight weeks to comply with the decision and must pay a…
The article discusses the prevalence of ad fraud in the Middle East and North Africa (MENA) region, focusing on both web and mobile app environments. It highlights how fraudulent activities impact businesses by wasting advertising budgets…
Saudi Arabia's digital advertising market is forecasted to grow significantly, with spending expected to hit $4.68 billion by 2026. The industry is also facing challenges related to creative fatigue, which may impact campaign effectiveness…