Yango Ads and Flyby Launch Mobile Digital Out-of-Home Advertising in UAE
· 1h ago · Originally reported by Sixteen:Nine
Yango Ads and Flyby have partnered to introduce mobile digital out-of-home (DooH) advertising across streets in the United Arab Emirates. This collaboration aims to expand the reach of digital ads by leveraging mobile screens in public spaces.
Why it matters
Mobile DooH advertising allows brands to target audiences in real-world locations with dynamic digital content, reflecting the growing trend of merging digital and physical advertising channels.
Explain it like I’m new here
It's like putting moving digital billboards on cars so more people see ads while they're out and about.
Read the original at Sixteen:Nine
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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