VIOOH Adds 254 JCDecaux Digital Screens in Baltics for Automated Ad Buying
· 2h ago · Originally reported by PPC Land
VIOOH has integrated 254 JCDecaux digital screens across Tallinn and Vilnius, enabling programmatic buying for outdoor ads in the Baltic region. Tallinn's 61 screens reportedly deliver more monthly impressions than Vilnius's 110, highlighting differences in audience reach.
Why it matters
This expansion increases the availability of programmatic digital out-of-home (DOOH) inventory in the Baltics, making it easier for advertisers to target audiences efficiently and measure campaign impact.
Explain it like I’m new here
It's like adding more smart billboards in two cities that advertisers can control with a computer, making it easier to show ads to lots of people.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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