Advertisers Urged to Accelerate Programmatic Campaigns for Holiday Season
· 2h ago · Originally reported by DecisionMarketing
With the holiday season approaching, advertisers are being reminded to launch or ramp up their programmatic advertising efforts. The message is that waiting too long could mean missing out on key opportunities to reach consumers during a critical shopping period.
Why it matters
Holiday periods are crucial for retailers and brands, and programmatic advertising enables efficient, targeted campaigns. Delays in launching these campaigns can reduce their effectiveness and impact on sales.
Explain it like I’m new here
It's like being late to set up your lemonade stand on a hot day—if you wait too long, you miss most of the thirsty customers.
Read the original at DecisionMarketing
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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