Golden Quarter Presents Opportunity for Programmatic DOOH Growth
· 1h ago · Originally reported by DecisionMarketing
The article discusses how the 'golden quarter'—the peak retail period from October to December—offers a significant opportunity for programmatic digital out-of-home (pDOOH) advertising to increase its impact and adoption. Brands and advertisers are expected to leverage pDOOH for more dynamic and targeted campaigns during this high-traffic season.
Why it matters
This matters because pDOOH allows advertisers to reach consumers in real-world locations with flexible, data-driven campaigns, especially valuable during the busiest shopping months.
Explain it like I’m new here
It's like putting up smart billboards that can quickly change their ads to match what shoppers want during the holiday rush.
Read the original at DecisionMarketing
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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