Azerion and Starcount Partner to Integrate Spend Data with Omnichannel Ad Targeting
· 1h ago · Originally reported by ExchangeWire
Azerion has formed a partnership with Starcount to combine consumer spending data with omnichannel media activation. This collaboration aims to give advertisers and agencies enhanced tools for targeting audiences more precisely across multiple channels.
Why it matters
Integrating spend data with omnichannel advertising can help brands reach the right consumers at the right time, potentially improving campaign effectiveness and return on investment.
Explain it like I’m new here
It's like using your shopping receipts to help stores show you ads for things you actually want, wherever you are online.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Go deeper
Related stories
Tampa Bay Times Adds Azerion Games Portal as Tribune Network Expands
The Tampa Bay Times has launched a games portal featuring titles like Crosswords and Mahjong, powered by GameDistribution and monetized by Azerion. The revenue-sharing arrangement between the parties has not been disclosed.
VIOOH and JCDecaux Launch Programmatic DOOH in Estonia, Latvia, and Lithuania
VIOOH has formed a strategic partnership with JCDecaux to introduce programmatic digital out-of-home (DOOH) advertising in the Baltic countries. This collaboration will make premium digital outdoor ad inventory available for automated…
OpenX Names Robert Horler as New Chief Executive Officer
OpenX has appointed Robert Horler as its new CEO. Horler will guide the company’s strategy, emphasizing programmatic advertising, direct buyer relationships, and AI-driven solutions.
OpenAI Reportedly Strikes Ad Deals With Magnite and PubMatic for ChatGPT
OpenAI is said to have entered into advertising partnerships with Magnite and PubMatic to enable ad placements within ChatGPT. These deals suggest that ChatGPT will begin serving ads using programmatic technology provided by these…
OpenAI's Future Ad Serving Policies Raise Questions for Ad Buyers
OpenAI's openness to third-party ad serving is under scrutiny, with uncertainty about how long this access will last. Meanwhile, ad buyers are closely examining their Google search ad spending amid evolving market dynamics.
OpenX Names Robert Horler as New Chief Executive Officer
OpenX has appointed Robert Horler as its new CEO. The company is a major player in programmatic advertising technology.